La Honda Advisors is pleased to announce the sale of Gravity Tank, Inc. to, inc.

La Honda Advisors is pleased to announce that our client, Gravity Tank, Inc., a design-led innovation consultancy, has been acquired by, inc. (NYSE:CRM). La Honda Advisors acted as sole financial advisor to Gravity Tank in this transaction. With this acquisition, Gravity Tank would bring expertise in design, research, and strategy to help Salesforce’s customers shape their customer company vision and connect with their employees, partners, and customers in new ways. “We are thrilled to have Gravity Tank join Salesforce, a truly innovative company with whom we share culture and values like questioning the status quo, collaborating deeply with customers and having a business that also does good in the world,” says Cira Conley, co-founder of Gravity Tank. “Selling a business doesn’t happen often in one’s career. Gravity Tank appreciates the care and guidance La Honda Advisors provided throughout the process. Their team ensured clear communication, detailed diligence support and that the transaction closed smoothly.”

About Gravity Tank, Inc.

Founded in 1999, Gravity Tank was a pioneer in the development of innovation consulting services, creating a seamless integration of research, design and strategy for its customers. Based in Chicago, Gravity Tank provides a holistic approach to help its clients create new, innovative product and service offerings. Unlike most agencies, Gravity Tank combines disciplines normally used separately including business strategy, concept development and prototyping, end user insight development, experience design, brand design and digital transformation. The company works with brands across a range of industries including consumer electronics, retail, consumer package goods, SAAS, food and beverage, and social impact. Gravity Tank has worked with Samsung, Target, OfficeMax, Goodyear, Frito-Lay, the Gates Foundation, the W. K. Kellogg Foundation and more. For further details, please visit the company’s website at

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About La Honda Advisors

LHA is an investment banking boutique focused on achieving exceptional M&A and financing outcomes for our clients. Our clients are the innovators and technology leaders who build great companies and seek more creative, nimble approaches. While based in Silicon Valley, our reach is global.

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