E-Commerce Monthly:
July 2024

3 in Finance

7/17: Insomnia Cookies (Newtown Square, PA), the Krispy Kreme Doughnuts-owned bakery chain delivering cookies, ice cream, and more, was acquired by Mistral Equity Partners and Verlinvest through a $127M LBO. (Link)

7/9: Curated (San Francisco, CA), a collaborative shopping platform that connects shoppers with verified experts, was acquired by Flip (El Segundo, CA), the fast-growing social commerce platform backed by investors such as WestCap and Streamlined Ventures, for $330M in stock. (Link)

7/2: Purplle (India), online shopping marketplace for skincare and hygiene products, raised $120M of venture funding in a deal led by Abu Dhabi Investment Authority, placing the company’s pre-money valuation at $1.2B. (Link)

3 for Fun

Amazon Prime Day breaks U.S. online record; drives $14B worth of spending. (Link)

First ever global e-commerce agreement reached at World Trade Organization, but United States still not on board. (Link)

TikTok Shop’s gross merchandise volume quadruples; reaches $16B in 2023. (Link)

Big movers — month over month stock performance:

EverQuote gains 24%; Revolve Group gains 22%; The RealReal gains 13%

Rent the Runway falls 20%; Vivid Seats falls 15%; Shopify falls 10%

 

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